Google My Business changed the name and added features of its local business management application again. The name of the rebranded product is Google Business Profile API. The feature started in 2007 as Google Local Business Center API and has undergone several changes to arrive at the current version, with Google stating the API will fully retain existing functionality and continue under active development. In short, this is not the final version, and the current release has more than a couple of updates.
EDITING YOUR BUSINESS INFORMATION HAS CHANGED
Instead of logging into a user interface in the profile manager as has been the process for years, Google has made the method easier for company owners with a single listing. Business owners search for their company name in Google Search or Maps and can edit their profile right there. People who manage multiple business listings or franchise locations can still use the profile manager. Google is retiring the Google My Business mobile app in 2022. Users that currently utilize it to manage their listings will need to make any required changes through Google Search or the Maps app.
FEATURES FOR USERS OF GOOGLE BUSINESS PROFILE
Some innovations that have been made available to some Google My Business users are incorporated into the interface on the updated platform. The following features can be managed from Google Search or Maps. However, what is new are the following abilities:
Claim and verify the listing
Receive and answer customer communications
Manage reviews for the business
Track inbound metrics
RECOMMENDATIONS FOR YOUR GOOGLE BUSINESS PROFILE
Businesses can expand their reach for new customers and showcase the products or services they offer. The listing will appear on both Google Maps and within Search. Google recommends that businesses claim their listings and input basic information such as hours of operation, website, and location.
ADD PHOTOS OF YOUR BUSINESS TO YOUR PROFILE
Google recommends that businesses take advantage of the photo section on their profiles. Their own internal research shows that profiles with photos get over 40% more requests for directions on Maps and more than 35% click-throughs to websites.
REVIEWS CAN BE OPPORTUNITIES
Some businesses block their reviews from being published; however, this feature can boost a company. Use the reviews section to read and respond to reviews. While positive reviews are the best, even a negative review can be an opportunity to show potential customers how your business handles clients who are unhappy with a product or service. The key is to always respond in a positive, professional manner.
INFORMATION ABOUT CUSTOMERS IS AVAILABLE
The updated Business Profile allows business owners to get insights into how customers find the business online through search and their geo-location. Phone stats are also available to determine how many customers call from the phone number displayed on Search and Maps.
The latest incarnation of Google Business Profile brings more perks for businesses and grows if the features get utilized fully. While this is not the stopping point for the development, this is one of the most business-positive versions of this Google offering.